KZ

Simplifying
complexity

Moving beyond stereotypes and standard solutions, finding insights for future development and positive transformation

Strategic consultancies
Strategic consulting
Market research icon
Global market research
Syndicated solutions and online communities
Syndicated solutions and online communities
Organization of events
Event management
People making market research and consultancies
35+
45+
partner countries
professionals
175+
projects
conducted

Сonstructive and understandable business dialogue
Simple and complex solutions to complicated tasks
Practical recommendations aimed at achieving
Consulting approach to business task solution
EN
RU
Our operating principles
UNIVERSE USER UNIQUENESS
Universe of consumer
research methods
QUALITY
We consider it the most valuable currency and invest in the result
TRENDS
We study the future and forecast your business, brand, and region development
SCIENCE
SMART
SINERGY
We combine expertise, process vision and knowledge.
We optimize the process to get the best result
EXPERIENCE
EXPERTS
Many years of experience in conducting research on various markets and target groups
with wide geography
Operating principles: Quality, Uniqueness, Experience, Synergy, trends
Services
Strategic
consulting
  • Marketing strategy development

  • Market access strategy development & analysis demand potential

  • Communication channels, business processes, cost and activities optimization

  • Practical business solution development & integration
International
market research
  • Market forecast based on international expertise

  • Innovation process research support, concept, package and communication tests

  • Exploring consumer behaviour (U&A), experience (CX&UX) and path (CJM)

  • Сonducting desk, qualitative, quantitative research
Syndicated solutions
and online communities
  • Leading short- and long-term communities of consumers and professionals

  • Developing our own highly specialized panels of respondents

  • Monitoring changes in consumer and shopper behaviour on the basis of our syndicated projects
Event management & specialized education
  • Organizing and conducting brainstorming sessions, field events, working and strategic sessions on a turn-key basis

  • Combining creative and educational technologies

  • Converting educational projects and trainings into sales and business results
Services
International market research
Own moderators and analysts with the ability to conduct projects in local languages
We study the world: combining knowledge, opportunities and interests
Own translators for the adaptation of research materials
and simultaneous translation
Project management and development & adaptation of the research materials to local languages
Verified local contractors
Reports with conclusions and recommendations, in several languages on request
Kazakhstan
Uzbekistan
Armenia
Azerbaijan
Kyrgyzstan
Tadjikistan
Belarus
Moldova

Ex-CIS: Georgia
Russia & CIS
Turkey
Israel
Bahrain
OEA
Egypt
and others
on request
Middle East
India
China
South Korea
Asia
All countries
of the continent
Africa
All European countries
Mexico
Brazil
USA
and others
on request
Europe &
America
  • Experts in various fields

  • Many years of experience in consulting companies and international research companies

  • Possess a wide range of methods and approaches of marketing research

  • Education in various fields (psychology, sociology, economics, strategic management, pedagogy, linguistics, stylistics)

  • Services in accordance with ESOMAR and ISO 20 252 standards
OUR TEAM
45+ PROFESSIONALS
  • Experts in various fields

  • Many years of experience in consulting companies and international research companies

  • Possess a wide range of methods and approaches of marketing research

  • Education in various fields (psychology, sociology, economics, strategic management, pedagogy, linguistics, stylistics)

  • Services in accordance with ESOMAR and ISO 20 252 standards
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